Well, I think it's silly of them to try to compete with the LP640 / 458 when they've never made an exotic car before. Not saying it can't be done, see Pagani and Koenigsegg, but those companies were dedicated to that goal. I'm not an accountant either but I think it would be possible and more reasonable to produce more and sell them for less and compete with the GTR / 911 / Z06. I think it's a little pretentious of them to think anybody would
want an exclusive Lexus.
I suppose some ricers have to eventually get rich

I'm sure they will sell with such low numbers, but really, the only draw is the exclusivity. It's an ugly car and while it may perform well, so do a lot of cheaper, prettier, better built (going off of Indy430's post that the fit and finish wasn't impressive) cars. I've looked at the details and I like the 3 exhaust pipes but that's about it.