Yup. Late apex. He would have been better off to gone straight off the track on the left rather than trying to save it. Then he over corrects, at which point Isaac Newton took control and the rest is history. Given the large number of skid marks on the pavement, he's not the first to fall victim to this spot on the track.
But on the brighter side, he needed to take the car in for service anyways. The new Audi voice activated Dynamic Stability Control (aka "save your ass" ) system wasn't working properly. Notice that it failed to respond to the command "Please don't hit the wall!" despite repeated attempts.